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About Us

WELCOME TO fitphyt!

Born in 2018, fitphyt embodies the fusion of fitness and physicality. Our name resonates with our mission – to empower women through activewear that feels as amazing as it looks, supporting them in every move they make.

Our warehouse and team are strategically located in New Zealand and Australia, ensuring quick and efficient delivery to our fitphyt family. We strive to achieve delivery within 1-2 working days across New Zealand, and 3-6 working days to Australia.


At fitphyt, we believe that every woman, regardless of size, shape, or age, should feel supported and unstoppable in her activewear. We are dedicated to serving women with busy lifestyles, creating pieces that effortlessly transition an outfit from the gym to school drop-off, lunch dates, and beyond. Our activewear isn’t solely about looking fashionable while lifting or running; it’s about instilling confidence in every woman for every activity they undertake.


Our commitment to quality is unwavering. With years of research, testing, and feedback from hundreds of women, every stitch, seam, and fibre of our activewear is crafted for durability and comfort. Made from the highest quality yarn, our products are squat-test approved, resilient, and long-lasting. We stand proudly by our premium quality gear, with countless positive reviews from women all over the world testifying to our promise of durability and comfort.


We celebrate diversity, offering sizes ranging from XS to 3XL. We understand the quest for activewear that feels like a second skin, which is why we offer free exchanges to help every woman find her perfect fit! With fitphyt, every woman is bound to feel like she’s hit the jackpot with gear that is supportive, stylish, and superbly comfortable.


Sustainability and ethics are woven into our fabric. We audit our suppliers, visit our certified factories regularly, and lab-test every fabric. Our commitment to reducing waste is evident in our small collection quantities, sea shipping, biodegradable packaging, and recyclable bags. For more on our sustainability efforts, visit our Sustainability Page.


While community engagement and social initiatives are not our core focus, we find joy in giving back. We have been involved in supporting various organisations, including Dress for Success, contributing to the empowerment of women beyond our products.


Our journey began with a mission to solve the challenges we faced with available activewear. From establishing close relationships with our factories to extending our sizing and creating versatile staple pieces, fitphyt has been a testament to innovation and attentiveness to our customer’s needs. Our growth story includes features in publications, endorsements from celebrities, and influencers, all while staying true to our roots of performance activewear.


We welcome you to experience the kindness, warmth, and reliability that is fitphyt. Dive into our world of empowering and uplifting activewear, and be a part of a community that believes in making every woman feel sensational, supported, and safe on her wellness journey.

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