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About Us


fitphyt was founded by a Kiwi and South African duo, who share a passion for making functional, fashion-forward sportswear.

Together, we create long-lasting performance pieces that elevate your workouts; sportswear that ultimately allows YOU to feel unstoppable and motivated to live a healthy and active life!

Our warehouse and team are based in New Zealand, to allow fast and efficient delivery to our awesome fitphyt family. We aim to deliver in 1-2 working days throughout New Zealand, and 3-6 working days to Australia.



Let’s be honest. There’s nothing more embarrassing than doing squats at the gym and then finding out that you unknowingly flashed your pink undies to the entire floor...all because your workout leggings turned out to be completely see-through! At fitphyt, we know that your fitness goals are important and that you rely on your workout gear to support those goals.

Before we launched our first collection, we spoke with over 200 women like you, to hear all the frustrations that come with workout gear. From leggings that roll down to see-through fabrics, the list of “oh-no’s” is long and at fitphyt, we avoid it by testing our fabrics and patterns in professional laboratories AND on real women, like you, to hear honest feedback before every launch.

It’s time for you to say goodbye to gear that lets you down. It’s time for you to feel confident when you move! All you have to do is grab a pair of fitphyt's, and see how it inspires you to be unstoppable in your active goals!



At fitphyt, we believe that you deserve quality across the board. Not only do we produce garments that are long-lasting and made well; but we also believe that being ethical in what we do behind the scenes, is important. Through careful sourcing and close-knit relationships with our manufacturing partners, you can enjoy your fitphyt activewear knowing it supports fair practices. You are welcome to head over to our blog and read about how we design, manufacture, and test all fitphyt products before launching them on the market to you.

We are excited to announce that we are now shipping fitphyt orders in bio-degradable poly mailers. Together with our already existing reusable packaging, we look forward to incorporating more sustainable and conscious initiatives into our product and processes, as we continue to grow with you, our fitphyt family.



With your help, we have been able to give back to wonderful organisations that have a positive impact on the world. Thank you for your continued love and support!